Finwisor

Financial peace today, joy along the way.

Fourteen instruments on one table for India's leading families. Every product explained on camera, every commission disclosed.

Book a discovery callSee the numbers yourself
instruments on one table
14instruments on one table
countries served
7countries served
families served
100+families served
disciplines coordinated
12disciplines coordinated
AMFI-registered Mutual Fund Distributor
ARN 166452
SIF distributor
ARN 166452
PMS distributor
APRN 05431
Entity
Jay Shah HUF
Based in
Mumbai, India

Finwisor is a mutual fund and PMS distributor and earns commission from product manufacturers. It does not charge an advice fee and does not provide investment advice. Investment advice is offered by a separate entity. A client works with one or the other, not both.

Why Finwisor exists

Products are pitched, not explained.Commissions go undisclosed.Nobody shows you the whole shelf.We set out to change this.

Finwisor was born from watching capable professionals, consumed by demanding careers, buy products nobody had ever properly explained to them. Today we distribute fourteen instruments to hundreds of families, and co-founder Divya Shah explains every one of them on camera before anyone puts a rupee in.

An open leather ledger on a dark desk, a brass lamp behind it

The difference

A partner for the whole journey to building wealth, with every instrument explained before you put a rupee in.

One roof, one group

One partner, every discipline.

Finwisor coordinates the full spectrum of family-office work, so your strategy is built around your family's goals, not a single product line.

How we engage

  • Financial Planning

    The plan is the product. Everything else follows from it.

  • Investments

    Built around the plan, not around whatever is selling.

  • Retirement Planning

    The number, the date, and what has to be true for both.

  • Estate & Succession

    Wills, trusts and the conversations families postpone.

  • Tax & Structuring

    Planned ahead of the year, not reconciled after it.

  • Second Opinion

    A read on a portfolio you already hold, with nothing to sell.

  • NRI & Cross-border

    Residency, repatriation and treaty questions, answered.

  • Insurance & Risk

    Cover sized to the balance sheet, not to a commission.

  • Consolidated Reporting

    Every instrument, every entity, on one statement.

  • Strategic Philanthropy

    Giving structured so it lasts longer than the cheque.

  • Family Governance

    How the next generation is brought into the decisions.

  • Startup & MSME Support

    The founder's balance sheet and the family's, kept apart.

The working instrument

Your whole future,
in one line.

This is the same engine that runs the full simulator, drawing your net worth to age 85 through every goal on the table. Move a dial and the curve re-forms in real time.

Open the full simulatorTalk it through with us
  • Commissions disclosed
  • ARN 166452
  • 14 instruments

FinMap · live

Move any dial. The projection re-forms.

Peak · age 85

₹159.61 Cr

  • Home 45
  • Education 50
  • Retirement 60

Illustrative only. Computed live by the Finwisor engine, not a forecast or a recommendation.

Open the simulator

What we stand for

Values that guide every recommendation.

Integrity

Truth above all

We say what we mean and do what we say. No hidden fees, no conflicts of interest, no products pushed for commissions. Your trust is our foundation.

Compassion

People before profits

Behind every portfolio is a family with dreams, fears and aspirations. We listen first, explain second, and always prioritise your wellbeing.

Excellence

Relentless improvement

Good enough is never enough. We pursue mastery in every analysis, every recommendation, and every client interaction. Your wealth deserves nothing less.

What you get access to

Fourteen instruments. One accountable table.

Access is not advice. Every instrument below enters a portfolio only when it serves a decision you have already understood.

PMS

Portfolio Management Services for concentrated alpha strategies

International Investing

Global diversification across US, Europe and emerging markets

Smallcase

Thematic and factor-based stock portfolios

Bonds & FDs

Fixed income instruments for stability and predictable returns

GIFT City Options

IFSC-based products with distinct tax and regulatory benefits

The WisorVerse

Beyond investments.

Wealth decisions rarely arrive alone. Finwisor coordinates a vetted ecosystem so the adjacent work gets done properly too.

Insurance

The Insurance Shop

Life, Health, Motor & Business Risk Protection

CA Services

Finominds Global Advisors

Tax Filing, GST, Audit & Financial Advisory

Estate Planning

Will Jini

Will Drafting, Trust Formation & Succession Planning

Loans

Home Loans, LAP, Loan Against Securities & More

Startup Support

Incorporation, Funding, Compliance & Mentorship

These are independent partner firms and the services listed are their own. Finwisor does not provide investment advice. Advice comes from Finwisor Wealth Management, a separate entity registered with SEBI as an Investment Adviser (INA000022127).

Ways to engage

Two capacities, stated plainly.

From curated access to a full family-office mandate, each tier names its regulatory capacity up front.

Distribution

Finwisor Care

AMFI-registered distributor

Separate entity

Finwisor Wealth Management

SEBI RIA

Compare all engagement models

Leadership

The people on your side of the table.

Led by professionals with decades of experience at the world's leading financial institutions. IIM alumni, IIT alumnus, CA ranker.

Jay Shah, CEO & Founder

Jay Shah ↗

CEO & Founder

CA (AIR 10-CPT) · MBA (IIM L) · 14 years in Finance

Divya Shah, COO & Co-Founder

Divya Shah ↗

COO & Co-Founder

MBA (IIM L) · Ex-Bank of America

Tushar, CGO & Co-Founder

Tushar

CGO & Co-Founder

MBA (IIM L) · IIT I

Pratik Pasad, Strategic Partner

Pratik Pasad

Strategic Partner

Client speak

In their words, not ours.

“With Finwisor, it feels like having a trusted family member guiding my finances. They genuinely listen with compassion and care about what matters to me, not just my money.”

Nilesh Sedani

CEO, In-Nihon KK, Japan · NRI

“Whenever I've faced financial worries, Finwisor has been the one name I turn to. They're always there with practical solutions so I can focus on living my life.”

Soumil Jagani

Partner, Powerflex Industries · Industrialist

“Very thorough, professional advisory. I recommend Jay as an excellent and well researched professional.”

Mayank Gandhi

Founder, Global Vikas Trust · Social Activist

“Jay is a thorough professional. The biggest advantage is that he simplifies things to your level and only once you're comfortable with it, he proceeds further. Would definitely recommend Finwisor!”

Rishi Jain

Brand Director, P&G UAE · IIM Alumni · NRI

Who we serve

The rooms our clients come from.

Alumni of

  • IIM BangaloreIIM Bangalore
  • ISB Hyderabad
  • IIM LucknowIIM Lucknow
  • IIM ShillongIIM Shillong
  • IIT RoorkeeIIT Roorkee
  • IIT HyderabadIIT Hyderabad
  • IIT IndoreIIT Indore
  • IIT KharagpurIIT Kharagpur
  • IIT BHUIIT BHU
  • CFA Institute
  • CACA
  • CSCS
  • Council of ArchitectureCouncil of Architecture
  • Univ. of Nottingham
  • NTU SingaporeNTU Singapore
  • NUS SingaporeNUS Singapore
  • Univ. of BirminghamUniv. of Birmingham

Working at

  • McKinsey
  • Google
  • Microsoft
  • American ExpressAmerican Express
  • Standard Chartered
  • Deloitte
  • Accenture
  • Cognizant
  • IDFC First Bank
  • Deutsche BankDeutsche Bank
  • P&G
  • Amazon
  • Flipkart
  • Nykaa
  • House of RAREHouse of RARE
  • Star Network
  • MarriottMarriott
  • SalesforceSalesforce
  • PhonePe
  • AMD
  • Bajaj Finserv
  • HDFC PensionHDFC Pension
  • EY
  • Mirae Asset

Served across

  • India
  • United States
  • Japan
  • Singapore
  • Australia
  • Thailand
  • Middle East

In the news

Featured in Economic Times, Moneycontrol, Business Insider, Money9, Times of India, Mid-day, Zee Business, PTI, NDTV Profit, Times Now, Business Today

Straight answers

The questions people actually ask.

Is Finwisor a SEBI-registered investment adviser?
No. Finwisor is an AMFI-registered mutual fund distributor (ARN 166452) and a PMS distributor (APRN 05431). The SEBI-registered investment adviser in the group is a separate entity, Finwisor Wealth Management (INA000022127), at finwisor.org.
How does Finwisor make money?
From distribution commissions paid by the product manufacturers. Finwisor does not charge clients an advice fee, and the commission on anything recommended is disclosed before you invest.
What is the minimum investment to work with Finwisor?
₹5 Lakhs for the Finwisor Care distribution relationship. The separately registered adviser sets its own minimums, including ₹2 Cr for Finwisor 360 and ₹100 Cr net worth for the family office mandate.
Can I be both an advisory client and a distribution client?
No. SEBI segregates advisory and distribution at client level across a group, so you hold one relationship or the other. We will tell you plainly which one fits before anything is signed.
What can Finwisor actually invest my money in?
Fourteen instruments: mutual funds, PMS, AIF across Cat I, II and III, Specialised Investment Funds, four families of structured product, F&O algo strategies, international investing, smallcase, bonds and FDs, GIFT City products and real estate.
Where is Finwisor based?
Mumbai, Maharashtra, India, serving clients in India and abroad.

Your next twenty years deserve a first conversation.

Fifteen minutes. No products, no pressure. Just your decisions, made legible.

Book a discovery call

Commission-disclosed distribution. Mumbai, serving clients worldwide.